This direct mail piece was created to get ahead of the athleisure trend that has helped reshape the stigma attached with wearing gym clothes outside the gym.

Athleisure 2016

Atheisure 2016

Redefine Your Run Campaign

Redefine Your Run Campaign: blog post

Recommit to Fit Campaign (New Years resolution)

Recommit to Fit Campaign (New Years resolution)

Recommit to Fit Campaign (New Years resolution)

Recommit to Fit Campaign (New Years resolution)

Recommit to Fit Campaign (New Years resolution)

Next are a few different pages from the 2016 Back to School Magalog, which was meant to have more of a magazine feel (think Cosmopolitan) with short, punchy but fun headlines and supporting copy to describe the products. This was a creative departure from Sports Authority’s usual back-to-school direct mailer and was utilized for digital and print channels.